REACTION TO MASS FORWARDED EMAILS Only a quarter of Estonia's population receives chain emails compared to 40% of Lithuania‘s and Latvia‘s populations. However, only one in ten citizens in these two countries forwards these emails to their friends. EE LT LV V4 + AT I get these chain emails and 2% 2% 3% 3% reach out to the sender 8% 7% 10% 9% directly to engage on the topic 12% 21% ✓ Menare more likely to I get these chain emails and 25% 23% received chain emails and usually forward them on to my even forward them on their friends friends. I get these chain emails and usually don't forward them on ✓ People with basic to my friends education more often 76% forward chain emails. I don't get those chain emails 67% 59% 61% ✓ People with middle income I don't know (no answer) are more likely to get these emails. 2% 2% 3% 4% Question: Q11.Doyoureceivemassforwardedemails from your friends warning of dangers? If so, how do you most often react? Base: n=1000 per country 14
Perceptions of information chaos in Baltic states and Central Europe Page 13 Page 15