Social • Our social identities are a fundamental part of ourselves. When we Identity experience scarcity of resources (time, money, health) – we subconsciously Theory try to protect ourselves. • What accounts for the • This ladders into behaviors polarization that we’re currently that protect the groups that witnessing in America? we belong to, including our political parties, leading to biased information processing and decision- making, plus in-group favoritism and out-group derogation © 2018 Ipsos 26