TOTAL PEOPLE UNDERSTANDING ECE Methodology We identify previously unseen opportunities for our clients by looking at people’s worlds in a new way. 1 2 3 EMBED IN REAL LIFE ANALYZE FILM FOOTAGE SHARE INSIGHTS Specially trained ethnographers Ipsos ECE experts review film, Our team produces production- immerse in a typical day with real forming preliminary quality film(s) to demonstrate key people. understandings, noticing key behavior insights discovered. • 5-7+ hours in situ moments, and identifying • Films and reports for • One-on-one hypotheses and themes. dissemination • Participant-led, not discussion • Rich, complete data • Final presentation or an guide-led • Collaborative analysis via activation workshop multiple lenses – including BSci! © 2018 Ipsos 7