The Value of Ethnography Ipsos ECE ethnographies yield actionable insights that drive success in a variety of business functions. PENETRATION COMMUNICATION NEW PRODUCT Increase penetration of Inspire brand DEVELOPMENT products, understand how communication that Identify new product or to launch in new market. connects emotionally; service opportunities. understand how to commercialize products. UPGRADES CONSUMER CLOSENESS FUNDAMENTAL Determine improvement Build empathy for UNDERSTANDING areas for existing consumers among team, Develop foundation for products. agency partners. brand or initiative strategy. © 2018 Ipsos 9