IPSOS Is the Behavioural Lens Out of Focus? VIEWS Pascal Bourgeat Ph.D. (Consumer Behaviour) is Director of Behavioural Science at Ipsos Australia. He designs research with Ipsos’ private and public sector clients around the world on a range of behaviour-related issues. Particular areas of focus include CPG consumers and shoppers, customers of service sectors and users of public services (transport, environment and resources, patients, healthcare professionals and more). Pascal is one of Ipsos’ global behavioural economics and behavioural science experts. He is a regular writer and speaker on all aspects of consumer behaviour. Pascal is based in Sydney. The Ipsos Views white www.ipsos.com papers are produced by the @_Ipsos Ipsos Knowledge Centre. GAME CHANGERS << Game Changers >> is the Ipsos signature. At Ipsos we are passionately curious about people, markets, brands and society. We make our changing world easier and faster to navigate and inspire clients to make smarter decisions. We deliver with security, simplicity, speed and substance. We are Game Changers.