Methodology • These are the findings of a 32-country Ipsos survey conducted December 22, 2022 • Prior fieldwork waves were also conducted on Ipsos’s Global Advisor online survey –January 6, 2023, among 22,508 adults aged 18-74 in the United States, Canada, platform: Malaysia, South Africa, and Turkey, 20-74 in Thailand, 21-74 in Indonesia and – Nov 19 – Dec 3, 2021, among 20,504 adults in 30 countries Singapore, and 16-74 in 24 other countries, via Ipsos’s Global Advisor online – Jul 24 – Aug 7, 2020, among 19,516 adults in 27 countries survey platform. – May 24 – Jun 7, 2019, among 20,327 adults in 28 countries • Each country’s sample consists of ca. 2,000 individuals in Japan; 1,000 individuals – Jan 26 – Feb 9, 2018, among 19,428 adults in 27 countries in each of Australia, Brazil, Canada, China (mainland), France, Germany, Great Britain, Italy, Spain, and the U.S.; and ca. 500 individuals – Feb 17 – Mar 3, 2017, among 18,523 adults in 26 countries in each of Argentina, Belgium, Chile, Colombia, Hungary, India, Indonesia, – May 7 – 21, 2013, among 18,513 adults in 25 countries Malaysia, Mexico, the Netherlands, Peru, Poland, Portugal, Saudi Arabia, – Dec 6 – 19, 2011, among 21,245 adults in 24 countries Singapore, South Africa, South Korea, Sweden, Thailand, Turkey, and the United Arab Emirates. • The data is weighted so that each market’s sample composition best reflects • The samples in Argentina, Australia, Belgium, Canada, France, Germany, the demographic profile of the adult population according to the most recent census Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, data. Spain, Sweden, Switzerland, and the U.S. can be taken as representative • The Global average reflects the average result of all the countries and markets where the survey was conducted that year. It has not been adjusted to the of these countries’ general adult population under the age of 75. population size of each country or market and is not intended to suggest • The samples in Brazil, Chile, China, Colombia, India, Indonesia, Malaysia, Mexico, a total result. Peru, Saudi Arabia, Singapore, South Africa, Thailand, Turkey, • Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less and the UAE are more urban, more educated, and/or more affluent than than the actual, this may be due to rounding, multiple responses the general population. The survey results for these markets should be viewed or the exclusion of don't knows or not stated responses. as reflecting the views of the more “connected” segment of their population. • The precision of Ipsos online polls is calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 4.8 percentage points. For more information on Ipsos’s use of credibility intervals, please visit the Ipsos website. • The publication of these findings abides by local rules and regulations.
Global Happiness 2023 Page 30 Page 32