C: Make The Cue CONCRETE Concrete, tangible, vivid stimuli get more attention than long-term, abstract stimuli Don’t Use System 2 “Rules” Use System 1 cues that reach the consumer directly • Vivid pictures • Sounds • Vibrations • Tangible objects in your engagement-moment Claim A: Claim B: environment Live the Each and every • Personal references healthy way, dining hall tray, eat 5 fruits and needs 5 fruits IT TAKES EFFORT TO AVOID veggies a day and veggies a RESPONDING TO THESE CUES! day Ipsos Behavioral Science Center 20